The spicy porkbelly my personal favourite. It hit the spot with just the right balance of its fat versus don’t-care ratio. The bright red marinade was grilled in helps highlight the succulence and sheer magnificence of the pork.
Assa serves a variety of hotpots most of them accompanied with kimchi (you can’t escape it, just surrender to it and you’ll realise it ain’t so bad to begin with). We ordered a sea food hotpot with glass noodles. The spicy broth has quite an intense flavour, so make sure you can handle the heat. Also,handy tip- you can ask for “refills” of broth and noodles in you want to keep the party going on even after you know you should stop eating.
And the freebies are yummy too- and not only because they’re free.
Although we couldn’t find this on the menu, make sure you order the bibimbap. A quintessential part of Korean cuisine, this signature dish consists of rice topped with sautéed veggies, some sort of meat, a raw or fried egg and a good stir to make sure everything is mixed up. It’s an unpretentious dish that allows simple and brilliant ingredients to talk for themselves. And it’s served in a warm stone bowl- no one can say no to a bit of presentation, eh?! Sorry the picture shows bimbibap after we whisked it up- we were ravenous at that point and couldn’t wait for the camera to capture its pre-stirred prettiness.
I’ve heard mixed reviews about the service in both branches. Personally, I’ve never had a bad experience there- sure the waiters don’t speak very good English but they seem to understand what you want and make sure you get it fast. So for me, they exceed the minimum requirement anyway. They don’t have a website as yet, and don’t take reservations unless you’re a party bigger than 4 people, but do visit when you feel like having some quality Korean or adventurous if you haven’t tried it before.
Assa- Soho branch Tel: 020 7240 8256
Assa- Tottenham Court Road Tel: 020 7240 8256